Kids who grew up in the 80s were too early to have had the internet at all. But kids who grew up in the 00s, notably after the iPhone came out in 06, grew up very differently. The internet wasn’t a precious resource, but an always available utility ready to be consumed at will. This generation is growing up in a never ending onslaught of advertisements and peer pressure the likes of which we didn’t experience. They are all guinea pigs for the Facebooks of the world, subjects of the A/B psychographic targeting grind. Their dopamine receptors have been primed since birth to go crazy at the sight of a like.

Kids who grew up in the 80s were too early to have had the internet at all. But kids who grew up in the 00s, notably after the iPhone came out in 06, grew up very differently. The internet wasn't a precious resource, but an always available utility ready to be consumed at will.

This generation is growing up in a never ending onslaught of advertisements and peer pressure the likes of which we didn't experience. They are all guinea pigs for the Facebooks of the world, subjects of the A/B psychographic targeting grind. Their dopamine receptors have been primed since birth to go crazy at the sight of a like.